Secret Marketing Strategies
Here’s your daily post of 10 Secret Marketing Strategies to use for any and all types of Online or Offline Marketing: Use these strategies individualy or in any select combinations of your choice to market your products or services.
11. The “Fix Or Fear It” Strategy
The “it’s an essential tool and without it, you may as well (negative effect)…” strategy tells your prospects that your product is a tool that will help them fix their problem. Plus, fear of a negative situation is a very strong motivation.
12. The “Product Retirement” Strategy
The “I’ll be retiring this product when I hit an undisclosed number of sales…” strategy tells your prospects that they better order now because they don’t know how close you are to your target number. You can tell them since they are still reading this, there are still some available and you’re very close to your sales goal.
13. The “Web Site XXX” Strategy
The “you’ll learn about http:///www.XXXXXX.com that will (a strong benefit)…” strategy tells your prospects that you know about a secret or little known web site that will help them gain their desired benefit. It could be part of your main product or a bonus product.
14. The “Read The Proof” Strategy
The “make sure you read the testimonial from (the person’s name)…” strategy tells and reminds your prospects to read your most persuasive testimonial. It could be from a reputable expert, have an audio or video message, a way to contact them personally, etc.
15. The “Mirror It” Strategy
The “check this out, it’s (a famous product), well almost…” strategy tells your prospects that your product is similar to another successful product. You should just make sure that your target audience knows about the product and they like it.
16. The “High Failure Rate” Strategy
The “(no.%) of (your target audience) fail, Why is that figure so high?…” strategy tells your prospects they will likely fail at reaching their goals. You can tell them people fail because they are missing an important component that they didn’t know about, which would be your product. You could use a list of testimonials in which people state that they didn’t have any success until they purchased your product.
17. The “Living Proof” Strategy
The “he/she is living proof that anyone in the world can…” strategy tells your prospects they too can improve their life even if they have some type of disadvantage. It could be a number of disadvantages like if they are poor, if they have a handicap, if they are temporarily homeless, if they are in bad health, etc.
18. The “Having Hard Times?” Strategy
The “I’ve had tons of e-mails from people asking me if they could make payments…” strategy tells your prospects that if they weren’t able to afford your product before, now they can because you are offering a payment plan. This would help you get orders from people that are in between pay periods, have just lost their job, are in debt, on a tight budget, etc.
19. The “Buy Or Read” Strategy
The “it will cost you ($) or keep reading to find out how to get it for free…” strategy tells your prospects they can pay for their desired benefit or, better yet, get it for no cost. You could have them refer some friends to your web site, give a testimonial or success story, join your affiliate program, etc. You could still make money by selling them something different with a one time offer.
20. The “Last Time” Strategy
The “don’t blink, over (no.) thousand people visit our web site - the last time we offered something like this…” strategy tells your prospects that they won’t have time to pause and think about purchasing your product as it may sell out fast. You could even tell them that you expect the number of visitors to be higher this time because you asked a few JV partners to help promote it.
Thanks,
William
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