Secret Marketing Strategies
Here’s your daily post of 10 Secret Marketing Strategies to use for any and all types of Online or Offline Marketing: Use these strategies individualy or in any select combinations of your choice to market your products or services.
11. The “It’s Possible Now” Strategy
The “we live in a time where it’s possible to (your product’s benefit)…” strategy tells your prospects it’s the perfect time to gain their desired benefit because of the resources that are available to us in this day and age. Of course one of those resources would your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.
12. The “Left Behind” Strategy
The “tons of people are jumping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.
13. The “Important” Strategy
The “this might be the most important letter you’ll ever read…” strategy tells your prospects that if they don’t read your sales letter, it could negatively affect their life. Many people won’t want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.
14. The “First Things First” Strategy
The “the very first thing you must do before you (your product’s benefit)…” strategy tells your prospects the first step they should take before they try to improve their life. It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc.
15. The “Heard It All Before” Strategy
The “we have all heard it before (a common saying)…” strategy tells your prospects a statement that will help support your product. You should use one that is widely known in the world or in your targeted niche. It can be powerful because it’s already branded in your prospect’s mind and they likely already believe it.
16. The “Does The Same Thing” Strategy
The “own the low cost, quality alternative that does about the same thing…” strategy tells your prospects that your product does the same thing as your competition’s expensive version. You can tell them that you know many of them couldn’t afford your competition’s version so now they won’t be left out in the cold and can enjoy the same benefits and more.
17. The “Write This Down” Strategy
The “take a few minutes and write down the things you want to change about (something related to your product niche)…” strategy tells your prospects to take a physical action other than just reading your ad. It will actually persuade them on paper to purchase your product. It’s like they are writing your sales letter for you.
18. The “Once In Awhile” Strategy
The “every once in a while something comes along that changes everything…” strategy tells your prospects that your product is going to change the way they are currently gaining their desired benefit. People will buy your product if it makes things easier, less expensive, faster, lighter, effortless, etc.
19. The “No Complaints” Strategy
The “never receive a single complaint again…” strategy tells your prospects that your product will prevent people from complaining about them, putting them down and/or talking behind their back. Most people care about what other people think of them and try to avoid verbal attacks, insults and being gossiped about.
20. The “Every Day” Strategy
The “you likely hear about this every day…” strategy tells your prospects some information they see or hear every day that supports your product. It could be something that’s currently a hot topic in the world or in your niche. You could give them facts to show that it’s true and remind them they will be missing out if they don’t own your product.
Thanks,
William
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